Released at the New York World’s Fair in April 17, 1964, the Ford Mustang was produced by Ford Motor Company in which it became phenomenal due to its stylish design and looks. Ford Mustang was made with resemblance of Thunderbird and Ford Falcon. This was no accident. Ford Motor Company had been revitalized by Ford president Robert McNamara. Mr. McNamara. Robert Strange McNamara later went on to became the infamous Secretary of Defense blamed for managing “body counts ” and stats as Secretary of Defense , under Presidents Kennedy and Johnson . There is little doubt about the fact that McNamara was a pioneering “stats guy”, as opposed to running a business (or war), by the seats of your pants. Robert instituted statistical management during Word War 2, and created the whole “whiz” kid group that revolutionized US business after the war. Indeed the very name badge derived from “Mustang” admiration of the US World War II P-51 Mustang Fighter Plane. However to drive home the point, this label was not blindly applied by “yes men management”, like you might find at other auto industry market leaders in the US at the time., Robert J. Eggert was in-charge of the company’s new model names. He only included “Mustang” on his research and proceeded only to adopt it after extensive testing and evaluation by special focus groups and testing with potential consumers.
Mustang got heavier and larger every year but a note changed Mustang’s design and return to the original 1964 model. That letter came from a devoted Mustang customer to open the minds of designer. To their credit they were not closed minded and listened. Mustang models stand out among competitor’s models through its unique pony style car. This style still affects newer car generations and models.
Mustang’s new design was made possible through General Motor Engineers and Larry Shinoda. They were hired by Henry Ford to enhance and conceptualize new car models. Sports Roof Mustang was one of their models that had three-element tail-lamps. This new feature helped drivers to have better vision of passing vehicle through rear mirrors. Mustangs produced in 1970’s were heavier and bigger compared from its first release. Knudsen designed the new Mustang using Torino / Fairline sheet metal. It didn’t succeed because car buyers preferred to have fuel economy and safety cars. Ford Company produced great car models like Boss 351, 429 Cobra Jet and 351 Cleveland. But the Mustang 351 C became the most famous among these models. Mustang 351 C have unique features such as wraparound instrumentation, hidden wind shield wipers, bolt-on facade, modular bolt-in dash board, and monster engine.
Ford Company released Mustang II in 1974 which was the smaller version of the 1965 Mustang, This car has redefined characteristic such as embedded bolt-on outlook and sub-frame to isolate engine harmonics. It was modified to be smaller to accommodate its fuel efficiency features. Though its power was reduced, Mustang II hit the auto-industry at the exact time when least oil was supplied. King Cobra was the next model to Mustang II but it didn’t stayed longer because Ford was ready to introduce their 1979 Mustang models. It has larger Fox platform and better interior to accommodate four people at the rear sit. The trunk and the engine got bigger so drivers can easily fix engine at times of trouble. In addition, the ‘79 Mustang was use in the Indianapolis 500 Pace Car that resulted Ford to reproduce to meet the demand.
During the 1990’s, Fox 4 models became popular though it’s heavier and under-power. This is also the same era when 4.6L SOHC and DOHC V-8s models were used in the GT and SVT Cobra. The 2005 SN197 is believed the safest car of Ford with three-link suspension and axle. Finally, 2010 models will be soon released for public viewing. No doubt about it the Ford Mustang automobile line was both an innovator and trend setter in the automotive marketing marketplace.