Driving up the M6 a few days ago I was taken aback by the amount of trucks and lorries on the motorway, not just the small ones but the big ones too. Here is a lorry carrying furniture, here’s another with a milk container on the back, another one with nothing on at all and naturally the supermarket one offering cheap insurance deals. I don’t think the insurance deals on the back of his truck were all that cheap but he did appear to be advertising their availability above everything else that his employer had to offer.
At least this sort of advertising is completely restricted to the outside trucks and lorries at the moment. I wonder what it will be like later on? Will we see cheap truck insurance advertised on the side of aeroplanes, will our commuter trains be liveried with the logos of insurance dealers offering cheap insurance?
What is this obsession with cheap insurance anyway? Everywhere you look they are offering us cheap insurance aren’t they? On the telly, on the tube, on our petrol pumps, even when we’re relieving ourselves at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that simply insurance is sold with such intensity? You don’t very often see adverts for chocolate biscuits or the latest sofa sale at DFS in motorway service station toilets do you? Is the little puppy with the toilet paper staring out at us from the rear of a (cheaply insured) truck? No, I’m pretty sure he’s not.
Perhaps it is the fact that these adverts for insurance are displayed us when we feel at our most vulnerable that makes the people in insurance advertising consider that they will work. The poor little car driver overawed by the size of the lorry careering by as he cowers in the slow lane is perhaps receptive to the thought of a cheap insurance deal.
Next time you driving on the motorway, look around and see how many cheap insurance deals you are being offered. You will have adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a low cost truck insurance salesman sitting alongside you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope in the interest of our children that the idea doesn’t catch on!
If you really are looking for some kind of insurance at the moment, then you could do a lot worse than to get an experienced broker to secure you a deal like the guys at Coversure. Whether you’re looking for truck insurance or caravan insurance Coversure have great relationships with countless insurance providers and can secure you a great deal.