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Car Insurance Companies Take Innovative Measures to Emphasize Seat Belts

Any literature from the typical car insurance company emphasizes the importance of road safety. The executives at such companies realize that use of seat belts needs to be seen as an important component of such safety issues.

In spite of the publicized facts about seat belt safety, a number of adults refuse to use such devices. They insist on driving around without first buckling their seat belt. Their insistence on such bad behavior has led car insurers to develop a new promotional campaign.

The most important details about that promotional campaign have appeared in a magazine published by one insurance company-Geico. Their Fall/Winter 2009 issue invites young people to win an added bit of cash. That cash goes to the winners of a planned contest.

The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.

Pictures of a few of the winning posters in past contests have been included in the magazine article. The car insurance company that sponsors the contest liked the caricature in the poster made by Brandon Kim. Kim’s portrait has been placed next to the poster that he created for an earlier contest.

What did Brandon draw that captured the attention of the contest judges? He drew a family riding in a car. Above the car he printed the words “Buckle Up.” Below that same car he placed the phrase “Be Safe.”

Another picture in the same publication offers a glimpse at one of the top computer generated posters. However, not a single picture reveals just what the judges hope to see in a video presentation. After all, the year 2009 is the first year for inclusion of that category.

Despite the “mystery” surrounding the expectations for the entered videos, car insurance agents can assume that each contestant is sure to acquire a marked awareness of seat belt safety.

The Car Insurance Discounts Guide was established to help people learn about car insurance discounts.

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